As much as the popularity of power of guest post has increased over a period of last few months or a year, there are few facts or rather guidelines about the method of guest posting that most of the bloggers are either unaware of or they ignore it believing they are worth considering. Then there are literally countless articles floating around on Internet that preach about guest posting and their advantages.
The surprising fact is that most of these articles teach the right things but people read yet choose to simply ignorethem.
Mentioned below are 3 not-so-known facts about guest posting that should actually be used as the thumb rules.
- It is very important that the content writers understand that avoiding duplication of content is not just about passing Copyscape.com test. Every writer loves to believe that if s/hehas written an article that clears the Copyscape test, then the content is as good as original. But, in reality, this can’t be any farther from truth! Then there are writers who blatantly copy and paste one paragraph each from four different articles and make a new one. It is shocking to see that there still exists a large group of people who spin articles. The golden rule of guest posting is to create very high quality and original articles that are unique in every sense; anything less than that won’t produce the expected results.
- Quality of link and the place from where it originates is something that is most important as these are the two reasons why you take the pain of writing high quality articles and publish on someone else’s blog. Irrelevant links or any junk links coming from low authority domains hardly do any good. You ask any serious guest blogger and he would explain how tough it is, to get just one article posted on a highly authoritative domain and even then a serious online marketer doesn’t give up because the value of one such link is much higher than 20 other links generated from weak domains such as the ones that are filled with senseless advertisement at every corner of each web page.
- Unnatural linking is a sin in the era of Google Penguin. Despite understanding the Webmaster Guidelines, people just don’t follow them at times. They believe buying links from a high PR domain would serve the purpose, but it is in fact, a direct violation of Google’s guidelines. Sometimes, it gets difficult to understand why they even care to take such a step and waste their money on paid links.