Guest posts are a good way for blog owners to introduce various viewpoints to their readers; such a strategy also provides them the much-needed break from writing, which can be a huge stress-buster in itself. However, there are few things that they should remember before accepting guest posts from a different writer, and following are four crucial ones –
Ensure that the Content is Non-Plagiarized
Duplicate content is a huge ‘NO’ for search engines, especially Google. So, it is essential to ensure that the post is free from any kind of plagiarism so as to stay on the safer side. Earlier it was difficult to check for duplicate content, but today there are several programs like CopyScape and PlagTracker that can help you ensure content originality.
Consider a Specialist
Accept guest posts only from writers in the same niche. It is turning out to be quite common nowadays for a blogger from one particular niche to guest post on another blog in a different niche. But, this is not the right way to guest blogging – usually, those who’re jack of all trades, master of none, tend to do an ordinary job!
Check the Outgoing Links
This is a very important step to be taken before accepting guest posts in order to avoid connecting to the wrong URLs. Keep in mind that your association is very important. Just in case you link to an adult website from your blog, your website can also get flagged by Google. So, make sure you spend some time to research about the website your post will be linking to.
Guest Post Guidelines
Instead of explaining the guidelines individually to anybody who pitches a guest contribution, save time by creating a common set of guidelines. This will also save you from the pain of letting the world know about it at one go. Any author submitting a guest post should have gone through the guidelines and understood them before proceeding. The guidelines you set should guide the authors to write articles that will bring in more value to your site.
Remember the above aspects and ensure all of these conditions are met to ensure that you accept only high quality guest posting content. This will help you in maintaining the blog quality and still grow its contents without compromising on any of the crucial aspects.