Writing a highly researched piece of content is only the half job done when we talk about guest posting approach. If you want the article be published at the right places, it is important that you follow certain guest posting guidelines that you can read on the websites or blogs of the webmasters, which you are planning to approach.
Pitch something that is Hard to Resist!
But before you make a pitch, develop a piece of content that can’t be turned down. Make it extremely interesting, informative and original; always ask yourself if you would be interested in reading a piece of content like that and be true to yourself. Your articles should be descriptive yet precise; remember no-one likes reading a really long article that often loses its track mid-way. At the same time, make use of anecdotes and examples to explain your points. Make sure you don’t violate any of the copyright laws or you can take it for granted that you’d never get to hear back from the webmaster ever again in your life time.
Always Send a Personalized Mailer
Shooting a request mail when you are approaching a webmaster for the first time is the stage where you can make or break the game. It can be easily told as the most crucial part of the guest posting cycle. In the mailer, you should be stating briefly about yourself and only then you should move towards the content of your posts.
Create a Killer Post
Come up with a catchy title, include bullet points to explain the article content and then include 2 to 3 links of some of your good writing work. All this will give a clear idea to the webmaster about your background, your intent and your quality as a writer or blogger. In the end, attach your article in a Word doc.
A simple yet strategic and a formal approach like this will greatly improve the chances of the acceptance of your article. Upon acceptance few of the webmasters will request you to resend the article in HTML format along with the needed media files if any. Don’t get irritated if the webmaster decides to edit your article and remove few chunks of words here and there. Always understand that it is his blog, on which, the article will get published and not yours!
Create Long and Informative Posts
To increase the chances of acceptance of your article include write an intro that intrigues the readers and generated enough interest to go through the complete post. Don’t write anything too short like less 600 words and try not to cross more than 1000 words. The links you want to be included should be of one of your blogs or websites or a client’s website. Don’t include affiliate links as webmasters usually don’t like something like that on their website, and they may reject your posts in majority of the cases.